Kevin Murphy Group buys hair extensions company Showpony

By Julia Wray | Published: 4-Apr-2023
Hair Care Finance

Australia's Showpony specialises in premium, ethically-sourced hair extensions and accessories

Kevin Murphy Group has acquired Australian hair extensions company Showpony.

Showpony specialises in premium hair extensions and accessories for consumers and industry professionals.

It claims to offer a variety of natural looking colours, lengths and application methods suited to people of all ages and hair types.

It uses only ethically-sourced hair with a quality assurance process.

“We believe Kevin Murphy’s innovation, creativity and inclusiveness of consumers and professionals ties in perfectly with what we are so passionately working towards achieving here at Showpony,” said Showpony founder and Global President Stephanie Mason.

“Being a part of the Kevin Murphy Group will truly give us our wings as a global company and it only makes sense to align with a brand that holds sustainability, quality, and education as highly as we do.”

Mason added that Showpony has worked “alongside and in collaboration with the Kevin Murphy team for many years at major trade events, Fashion Weeks and education sessions”.

“The partnership will enable us to enhance our world-class hair extension education offerings, dedicated customer service support, innovative technologies and premium product developments.”

Kevin Murphy Group CEO Laurent Misischi added: “We are proud to welcome Showpony into the Kevin Murphy Group, and we look forward to seeing what the future brings for this iconic Australian brand as we work together to bring new innovations to our valued salons and customers.”

Showpony is distributed in the UK by Sweet Squared.

Demand for wigs, toppers and hair extensions is growing globally, with the $5.8bn market predicted to increase at a 13% CAGR to 2026, according to Arizton.

  • Companies:
  • Sweet Squared
See more

You may also like

Skin Care

The Ordinary co-founder Nicola Kilner to cede Deciem CEO role

Read more
Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved

Trending Articles

  1. Space NK full-year sales jump as Gen Z shoppers drive sales The UK retailer is also expanding its portfolio with ten additional stores, which has already seen a store open in Sheffield
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
  3. Provital presents Keradeep: Unveiling deep protection for invisible hair strength Have you ever wondered what exists beyond what our senses can perceive? This is where the universe of the invisible comes into play, a hidden dimension in which other realities exist. A perfect example of this concept is the molecular structure of hair
  4. Packaging firms Berry Global and Amcor to merge The combined company is expected to reach US$650 million in annual earnings
  5. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Skin Care

The Ordinary co-founder Nicola Kilner to cede Deciem CEO role

Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 beauty launches out now

Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18
Colour Cosmetics

Helen of Troy buys nail brand Olive & June for $225 million

The brand owner will build on Olive & June’s consumer perception strength and help expand its availability
Finance

e.l.f. Beauty hits back at ‘unsubstantiated’ short seller report

A 48-page report issued by Muddy Waters has alleged that the US beauty giant had “inflated” its revenue and profits
Hair Care

Opal Cosmetics Group brings AI-powered skinification to hair care at COSMOPROF Asia 2024

At COSMOPROF Asia Hong Kong 2024, Opal Cosmetics Group Limited (“Opal”) launched COSMOLAB, an interactive installation developed in collaboration with Cosmopack Asia
Finance

Space NK full-year sales jump as Gen Z shoppers drive sales

The UK retailer is also expanding its portfolio with ten additional stores, which has already seen a store open in Sheffield
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
Subscribe now