Jurlique enhances customer experience with new e-commerce platform

By Becky Bargh | Published: 23-Apr-2019

New online capabilities include targeted product and content recommendations

Austrailan skin care brand Jurlique is enhancing its customer experience online with a new e-commerce platform.

In partnership with Tryzen, the new site leverages consumer data to deliver targeted product and content recommendations.

It will also improve customer identification, analysis and management, enabling Jurlique to optimise how it promotes and sells its products.

Jurlique hopes these new features will allow the brand to compete in broader markets.

Fiona Moylan, Global Director Digital, Data and E-Commerce at Jurlique, said: “Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique.

“Our partnership with Tryzen has been essential to offering our customers a superior service online, utilising our data to drive personalisation, together with enhancing our ability to offer a global service.”

Tryzen’s CEO Andy Burton added: “The new website that we developed for Jurlique makes it easier than ever for customers to find the products they are looking for, and it is perfectly suited to support the company’s ambitious growth plans.”

Jurlique kicked off its digital plan in 2016 and enlisted Tyrzen in 2018 to drive its plan forward.

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