Isamaya Ffrench exits Byredo as Creative Director

By Becky Bargh 14-Mar-2022

British make-up artist Ffrench helped establish the fragrance house’s colour line, which hit shelves in 2020

Isamaya Ffrench

Make-up artist famous for her avant garde approach Isamaya Ffrench has stepped away from Byredo as Creative Director.

The London-born artist, who has created designs for Vivienne Westwood, Jo Malone London and Burberry, spearheaded the brand’s entrance into colour cosmetics in September 2020.

Established with Ben Gorham – Byredo’s founder – the line was described as ‘game changing’ and ignored gender boundaries.

Products in the range varied from mascaras and lipsticks to eyeliners and high-impact eyeshadow palettes.

In an Instagram post, Ffrench said: “It has been an absolute pleasure working 360 degrees with the brand, creating everything from campaigns to product development and everything in between – right down to the smallest details.”

“I loved being able to bring make-up artists from all backgrounds across the world to be part of the Byredo Make-up family and loved watching you make all your amazing creations [sic].”

Lucia Pica, a make-up artist for Chanel, will take up the reins as Creative Image and Makeup partner for the brand.

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While still working throughout fashion shows of the past few weeks, Ffrench has become part of a band with metal musician George Clarke, Alto Arc.

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