IMAGE Skincare tackles hydration with new product launch

By Becky Bargh 11-Apr-2018

The two new physician-formulated will join the brand’s Vital C range

IMAGE Skincare tackles hydration with new product launch

Florida-based beauty brand IMAGE Skincare has announced it will add two more products to its Vital C range on 19 April.

The Vital C hydrating water burst (£50) uses emulsion technology to hydrate skin, which releases antioxidants including hyaluronic acid, vitamins and peptides when applied.

IMAGE suggests chilling the product for a cool burst of hydration on post-treatment, sensitive or irritated skin.

Meanwhile, the brand’s Vital C hydrating overnight masque (£65) is designed to energise skin and hydrate, thanks to its blue-green algae extract, a natural retinoid alternative, which also helps to improve the appearance of wrinkles.

IMAGE recommends applying a thick, even layer to cleansed skin and leaving on overnight.

Both products are physician formulated in a gel-texture designed to be lightweight on the skin.

The brand is the brainchild of husband and wife team Janna, an aesthetician, and Marc Ronert, a plastic surgeon, who wanted to create a skin care range with safe and proven active ingredients.

Later in the year the brand also intends to relaunch two of its pre-existing products.

IMAGE Skincare tackles hydration with new product launch
Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here