Influencer marketing agency FanBytes share why the short-form video platform popular with teens is here to stay
Florence Adepoju, better known as Flow, is the resident 'Gen Z whisperer' and Head of Retail Partnerships at influencer marketing agency FanBytes, as well as founder of make-up brand MDMflow.
Here she shares with Cosmetics Business explains why it's time to take TikTok seriously, the beauty brands acing engagement with teen beauty fans and how to create engaging content via the platform.
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business