How can I keep a brand alive with no NPD?

Published: 28-Jan-2015

Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, says it's all about spreading the word

You need to be a subscriber to read this article.
Click here to find out more.

Cosmetics Business asked Julie Lardieg, Bio-Oil Senior Brand Manager at Godrej UK, to share her secrets on keeping a brand growing without NPD.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like