Hourglass Cosmetics has landed Rosie Hungtington-Whiteley at its first-ever brand ambassador.
Last year she launched her own beauty website Rose Inc. featuring make-up tutorials, skin care guides and a curated line of shoppable products across skin care, make-up and hair care.
“Rosie is a timeless beauty, but she’s also modern, confident and relatable, all of the things that Hourglass represents,” said Hourglass’ founder and CEO Carisa Janes.
“We were honoured to count her as a fan, but we’re even more excited to call her our new brand ambassador.”
In her new role for Hourglass, Huntington-Whiteley will contribute content and take part in promotional events.
Hungtington-Whiteley added: “I’ve been a fan of Hourglass for years and had been featuring their products on Rose Inc., both in YouTube tutorials and throughout our content.
“I met Carisa through a mutual friend and over a two-hour lunch and endless conversation on our shared love for beauty and business, the idea of partnering together was a natural next step.”
Her first appearance will be for the brand’s new Vanish Airbrush Concealer and Confession Ultra Slim High Intensity Refillable Lipstick, which will launch in spring this year.