Wylde Moon, the lifestyle brand of British TV presenter and personality Holly Willoughby, has entered the beauty space.
(borrowed from) The Wild is marketed as an invigorating and elegant scent that is inspired by a country garden after rainfall.
Crafted by British perfumers, using high-grade ingredients, top notes include bergamot, blackcurrant, geranium, lemon and eucalyptus.
Rose absolute, jasmine, tomato leaf, peppermint and spearmint have been used for the heart, on a base of amberwood and musks.
For the bottle, Willoughby opted for a stamped top with the brand’s letters and a green tassel.
Wylde Moon's debut edp is inspired by a country garden after rainfall
Available in a 50ml vial and home fragrance options: a single wick candle, three wick candle and reed diffuser, the skus are stocked via the brand’s website, wyldemoon.co.uk.
In celebration of the launch, Willoughby has teamed up with English National Opera for a one-off performance.
On the night, 23 February, Andy Bell – an English singer-songwriter – will exclusively perform his new work, based on Puccini’s classic opera, La bohème.
The reworked aria and duet will be accompanied by a 48-piece orchestra.
“I fell in love with opera on my first ever visit over 13 years ago,” Willoughby said.
“La bohème begins with the blowing out of a candle, just as Wylde Moon was created with a candle – there’s synergy that brought the whole idea together.”