Hermès reports 10% boost in beauty, shines spotlight on Asia sales growth

By Sarah Parsons | Published: 31-Jul-2023

Hermès said China was the stand-out country for the Asian market, and benefited from a strong uplift in sales for the Lunar New Year

Hermès has reported a boost in cosmetic sales, as the Birkin bag maker announces a rebound in demand for luxury goods.

The French accessories specialist announced a 10% uplift in its Perfume & Beauty division for the first half of 2022.

Hermès highlighted new launches Un Jardin à Cythère edt, the seventh Jardin flanker, and the limited edition of Rouge Hermès ahead of the brand’s autumn eye make-up collection.

However, Perfume & Cosmetics remains one of Hermès’ smallest divisions with leather goods and ready-to-wear remaining the dominant categories.

Axel Dumas, Executive Chairman of Hermès, said: “The 2023 first half results reflect the strength of the pillars of the artisanal model of the house: quality of materials, exceptional know-how and abundant creativity.

“To support this growth, we continue to invest in our production capacities, in the expansion of our network, while accelerating job creation and training in all of the group’s métiers.'

China is reported as a stand-out country for the Asian market, with a strong uplift in sales for Lunar New Year.

However, Hermès has outpaced luxury goods rivals in the US after bucking a sales downturn in the country.

Sales in the Americas, which are dominated about the US, soared by 20% while its home market of France grew by 24%.

“Thanks to its unique business model, Hermès is pursuing its long-term development strategy based on creativity, maintaining control over savoir-faire and singular communication,” said the luxury group in a statement on its outlook.

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