HPCi Media - Events & Marketing Executive (Life Sciences) - £30,000 DOE

28-Jul-2022

Marketing

You'll be working with a fantastic team across highly respected and international events. Please get in touch with rossm@hpcimedia.com via email if you're interested

In this role you'll be responsible for creating marketing that that promotes four leading B2B titles that focus on the pharmaceutical and healthcare industries, as well as the promotion of our well established, highly respected events that attract visitors from across the globe.

The role is extremely varied and includes campaign management focused on promoting our portfolio of printed and online content that attract over 1.5 million visitors each year.

You will ideally have experience of event management including, set-up, liaison with venues, management of speakers and delegate registration.

If you are a creative, proactive, results-driven individual with a friendly disposition and a passion for marketing you are the kind of person we are looking for.

You should have proven experience of creating excellent content as well as a confident communication style as you will be expected to have direct contact with our partners and customers. You should be super organised and administratively strong with a high attention to detail. The role also requires the analysis of campaign output and some commercial acumen that ensures your campaigns attract a high level of conversion from our customer base.

Main Responsibilities

Supporting the Head of Production & Marketing in the delivery of the pharmaceutical marketing strategy across a variety of channels
Planning and delivering content and social media, including creation of graphics and copy
Researching and writing engaging marketing content that appeals to this industry along with suitable promotional materials
Managing the design and production of promotional materials (print and digital assets, videos etc.) including the submission of creative briefs and ensuring all elements are on brand and created within the given timescale
Managing email marketing strategies for the titles including, planning campaigns, creating and building email designs, A/B testing, analytics reporting and future plans for improvement
Planning and coordinating events, webinars, and seminars
Ensuring all marketing activity is delivered in a timely manner, within budget and guiding the overall event marketing costs
Supporting the sales team in producing client presentations and case studies

Ideally you will hold a recognised academic marketing qualification and/or relevant marketing and event management experience as well as having a keen interest in science or pharmaceutical production and manufacture.