Gucci unveils #GuiltyNotGuilty fragrance campaign with Jared Leto

The new fragrance is said to break away from traditional male ingredients

Gucci Guilty For Him has a new campaign with Jared Leto at the face of it called #GuiltyNotGuilty.

Creative Director Alessandro Michele says he wants men to feel free and the scent embodies the new edge of the brand by breaking away from traditional male ingredients.

The heart is a floral, sensual orange blossom that doesn’t conform to a classic male fragrance note, heightening the scent’s allure. It opens with lemon and also contains lavender and patchouli.

RRP from £49, P&G, gucci.com/fragrance.

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