Gucci celebrates liberty with Jared Leto and Lana Del Rey for new #ForeverGuilty fragrance campaign

Shot by British photographer Glen Luchford, the advert also features a cameo appearance with rock band icon Courtney Love

Coty-owned fragrance brand Gucci has revealed its eagerly anticipated new Guilty campaign starring Jared Leto and Lana Del Rey.

Actor and musician Leto has previously worked with the brand on its previous Guilty predecessor with American singer Courtney Love, who makes a cameo appearance in the new advert, while this is the first time Del Rey has appearance for the brand.

British photographer and film director Glen Luchford, who has worked for British Vogue and Vanity Fair, was responsible for creating the advert.

The campaign, set in Los Angeles, US, portrays the two singers in 60s attire shopping in a supermarket and dining in a traditional American diner, alongside a host of exotic animals.

Meanwhile, at the focus is the new Pour Homme and Femme scents, which are available now.

Pour Femme opens with oriental florals, mandora, pink pepper, lilac and patchouli; layered with geranium oil and amber tones; and Homme is blended with pink pepper, lemon, orange blossom, neroli, lavender and cedar wood.

Both fragrances are housed in tall slender bottles, designed to echo equality.

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