This is the first time the brand of singing icon Rihanna will be put in front of a global audience
Fenty Skin, the skin care brand of singing sensation Rihanna, has begun a global rollout of its products with retail deals at three new beauty locations.
Fans of the brand in the UK and Ireland will be able to access the products via Boots and Harvey Nichols.
Meanwhile, Fenty Skin’s retail deal with Sephora will put the brand in front of a global audience for the first time.
By launching with Sephora, which is owned by LMVH, the company backing Fenty Skin, the brand will be granted access to markets previously untouched.
Combined with its other third party sellers, these deals mean Fenty Skin will be available at retail destinations in 30 countries.
They also mean that Fenty Skin and Fenty Beauty, the colour cosmetics arm of the brand, will be sold under the same roof.
Developed with LVMH’s beauty incubator brand Kendo last summer, the brand launched with a mission to simplify complex skin care routines using high quality ingredients that are designed to work for every skin type.
Prioritising ‘clean’ formulas, the products target the modern millennial consumer, and are blended with skin care heroes including hyaluronic acid and niacinamide.
The product line-up includes a cleanser, toner serum, SPF moisturiser and overnight gel-cream.