Fable Investments increases stake in Perfumer H

By Alessandro Carrara | Published: 15-May-2023

Perfumer H will use the funds to extend its product range and strengthen the management team

Perfumer H has received further investment from Fable Investments, the venture capital arm of Natura & Co.

The British perfume brand, founded by perfumer Lyn Harris, will use the funds to extend its product range and strengthen the management team.

It will also use the investment to support its expansion into Asia, with retail stores in Taiwan and Hong Kong planned for Q2 and Q3 2023.

“[We are] excited to strengthen the outstanding partnership initiated with Fable investments to continue to build on our unique refill proposition in the fragrance World and expand our retail concept globally,” said Harris.

Fable Investments originally made a minority investment into the company in 2021.

Harris established Perfumer H in 2015, and trained as a perfumer in Paris with fragrance company Robertet.

In 2022, the brand expanded its capacity with the opening of its first standalone store outside of the UK in Paris.

It also opened a counter in Paris’ Bon Marché department store.

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