Exclusive: Ketish tackles the period taboo with The Potion

By Megan Fahy 6-Dec-2021

Founder of the Huda Beauty-backed brand, Emaan Abbass, speaks exclusively to Cosmetics Business on why creating a product for the menstrual cycle is so important and the brand's aim to change the narrative around feminine wellness

Ketish founder Emaan Abbass

Ketish founder Emaan Abbass

Huda Beauty-backed wellness brand Ketish is tackling the menstruation taboo with new launch The Potion.

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