Evonik joins digital product development disruptor Goldn

By Julia Wray 13-Dec-2021

Strategic partnership with speciality ingredients giant is said to be a ‘significant milestone’ for San Francisco-based Goldn

San Francisco-German tech firm Goldn has inked a strategic partnership with Evonik Industries, one of the world’s leading speciality ingredients companies.

Goldn launched its web-based Cosmetic Product Builder earlier this year, with the aim of guiding cosmetic product creators through the different phases of development.

“A strategic alliance with a global leader such as Evonik is a significant milestone in our efforts to disrupt a large and currently fragmented industry,” said Udo Eberlein, CEO of Goldn.

“This partnership kicks off the next phase of development for Goldn as we expand our offering to enable ingredient suppliers from across the value chain to showcase their products and services to our growing ecosystem of cosmetics creators.”

Ricarda Reinboldt, Director Digitalization at Evonik’s Care Solutions Business Line, added: “The formula-based cosmetics industry is primed for digital innovation, and we were impressed with Goldn’s modern technology stack that will solve a true gap in the market.

“We look forward to participating in this integrated solution that provides both the supply and demand sides a one-stop-shop platform on which to collaborate and create innovative personal care products.

“Goldn is opening up new sales channels and the ability for ingredient suppliers to address small to mid-sized brands in an efficient and effective manner.”

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B2B cosmetic creation tools like Goldn are packing an increasing punch in the industry, especially given the boom in new indie brands on the market requiring guidance throughout the product development and marketing process.

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