The investment firm has allocated $800m to potentially invest in beauty brands
Eurazeo has appointed Jill Granoff as CEO of its new brands investment division.
The French investment company’s new consumer-focused division will include beauty and personal care.
Granoff has more than 25 years experience in building brands in the fashion, beauty and retail industries.
Her previous roles include President and COO for Victoria’s Secret Beauty and SVP of Strategic Planning for The Estée Lauder Companies Inc.
Her new role as CEO is effective immediately and she will report directly to Eurazeo’s Executive Board.
“I'm excited to lead this new strategic initiative and to join Eurazeo, an outstanding firm with a successful investment track record over a 130-year history,” said Granoff.
“I’ve dedicated my professional career to building compelling, aspirational brands and look forward to partnering with companies as both a strategic advisor and long term shareholder.”
The global, dedicated brands team will be headquartered in New York with investment and operating professionals in both the New York and Paris offices.
The company has allocated $600m to $800m for investments in the next three to five years.
“The creation of Eurazeo Brands is a major step forward in our consumer brand investment strategy set in motion several years ago to identify high quality global investment opportunities,” said Virginie Morgon, Deputy CEO of Eurazeo.
“With enormous market potential in the consumer sector, we are thrilled to dedicate senior sector expertise and leverage our global network to help companies reach the next level and thrive.”
Eurazeo said its ideal equity investments are between $10m and $600m with transactions above $100m as co-investments with Eurazeo Capital.