Her appointment will bring "renewed energy" to the foundation
The Fragrance Foundation has named Elizabeth Musmanno as its new president. Jill Belasco, chair of The Fragrance Foundation, told Women’s Wear Daily (WWD) that Musmanno’s “deep connections in a vast array of industries will bring a fresh perspective to the foundation”.
Musmanno’s experience includes as vp communications at Unilever Cosmetics International and roles at Revlon, YSL Beauté, Elizabeth Arden and Oscar de la Renta Parfums. She also served as marketing and communications director at Christian Dior Couture and was senior vp global communications and marketing for Vera Wang.
“We are thinking about the foundation in a completely different way,” Cosimo Policastro, executive vp of fine fragrances for Givaudan, told WWD. “Elizabeth’s vision will bring a renewed energy to the foundation.”
Musmanno added: “I hope to bring an energy and speed to The Fragrance Foundation. I’ll be out in the world at large, intersecting tech, music and art with the world of fashion and beauty. I’m focused on bringing awareness to consumers, as well as creating value for the membership.”