Ecco Verde shines the green light on organic beauty

How the Austria-based company became the biggest online retailer of organic beauty in Europe

Ecco Verde is the biggest European online retailer for organic and natural cosmetics.

The company is based near the city of Graz in Austria and is part of the Niceshops e-commerce group.

Niceshops operates online stores for various niche product categories.

The group’s first online shop was VitalAbo, which specialises in dietary supplements.

Today, Niceshops runs 20 online stores across a wide range of product segments, from traditional Bavarian costumes to Ayurvedic products, with total visits to its online stores reaching nearly . . .

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