Drybar, the US hair care brand, has unveiled its debut DTC website in the UK.
Brits can now shop the brand's full range of products (from £10) designed to create the perfect blow dry, including shampoos, conditioners, hair styling treatments, hair tools and more.
Shoppers can browse products according to their specific hair needs, with categories organised by benefits including hold, volume and texture, while the site also features a range of how-to hair tutorials showing customers how to use the products, recommendations and detailed product information.
They will also be able to book appointments for styling services at the brand's concessions in luxury department store Harrods and H beauty stores, where the US favourite made its debut into UK shores last October.
The WellBiz Brands-owned business also launched onto beauty e-tailer Cult Beauty this July, further expanding its footprint in the UK.
Customers can shop the website now at uk.drybar.com.