German cosmetics retailer Douglas has revealed plans to increase its range of sustainable and natural cosmetics.
It forms part of the Düsseldorf-based company's strengthened commitment to sustainability in the beauty industry.
More than 40% of the products launched over the last financial year already fall into the 'clean' beauty category, in addition to 93% being classified as vegan.
At least half of all new Douglas Brand products, additionally, will use recycled material by 2030.
"As Europe's leading provider of premium beauty, we are aware of our great ecological and social responsibility," said Tina Müller, Douglas Group CEO.
"At the same time, the expectations of our customers have grown significantly: Sustainability considerations are among the key purchasing criteria, alongside quality and price. Therefore, our ambition is to be a leading player in the beauty industry in terms of sustainability.”
Becoming climate-neutral in its own business operations by the end of 2025, as well as improving diversity and gender equality, are two other strategic areas of focus.
More than 50% of management positions within the business are currently held by women, according to Douglas.
"We do not discriminate between skin color, origin, sexual orientation or personal pronouns,” Müller added.
“Douglas sees itself as a democratic and inclusive brand that stands for an open and diverse society. As an employer, Douglas practices equal treatment, tolerance and equal opportunities at all levels of the workforce."