Pure Beauty

Covid-19: What will the beauty industry look like post-virus?

Published: 24-Mar-2020

As stores close and strategies shift online, cosmetics companies are re-evaluating their performance and contribution to wider society. But what does the industry’s future look like post-coronavirus?

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The continuing escalation of the coronavirus pandemic (Covid-19) across Europe and other parts of the world is putting new pressures on the cosmetics industry, while life in China starts to make a return to normal.

With scores of store closures announced in the UK and

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