Cosmetics Business Trends 2022: Beauty's Metaverse takeover


In this week's trend insight, Cosmetics Business releases the third of 5 key beauty trends that will shape the industry in 2022 and beyond

This article was originally published in the December issue of Cosmetics Business Trend Report

The metaverse is coming. But what exactly is it, and how will it shape the future of beauty?

In 2022, tech will bring further transformation to beauty as consumers and brands explore the blurred boundaries between the digital and real world.

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The adoption of virtual influencers will not only give brand campaigns opportunities to stand out, but to explore themes around realistic beauty and inclusivity. Meanwhile experimentation with everything from make-up for 3D avatars to NFT development will push beauty’s creative development into new digital realms.


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