The beauty retailers 60 second advert debuted Channel 4’s Gogglebox TV show, and is being rolled across TV, social media and cinema
Boots has also expanded its range of vegan gifts and products for 2022
As the cost of living crisis bites, finding the right tone for this year's Christmas adverts is "essential", explained Laurent Simon, Chief Creative Officer, VMLY&R London, the agency behind Boots' campaign.
"And whilst the tightening of belts and purse strings is a reality, we also know people still want to make Christmas magical and meaningful.”
Boots shoppers during the holiday period can purchase the same 3D Christmas glasses feature in the short for £2, with 50p going to The Prince’s Trust.
The beauty retailer added that 100% of its gifting range is free from secondary plastic in 2022.
Boots has also expanded its range of vegan gifts and products, which also come in reusable, recyclable and multi-use packaging.
“We have developed the ‘Joy for All’ campaign showing that no matter the size or price of the gift, Boots can help everyone find joy with its most affordable Christmas gifting range ever," added Markey.