Beauty subscription brand Birchbox has slashed its global workforce by 25%.
In a statement, the brand claimed the ‘difficult decision’ was in order to reduce redundancies across its teams in the US, UK and Spain.
The New York-headquartered company said it wanted to create more synergy across its markets and consolidate globally in order to improve operation efficiency.
As a result, part of Birchbox’s UK operations will move to the Barcelona, Spain, office.
“We continue to be focused on serving and growing our UK customers base, and this path gives us more opportunities to invest in that," said a spokesperson for Birchbox.
“This builds on the ways in which we significantly improved the fundamentals of our global business last year, increasing the value of every subscriber and meaningfully improving the unit economics of the business.”
At the time, the US team said it was “bittersweet” to part ways with its French teammates.