Beyond beauty: The rebirth of cosmetic hero ingredients

Cica, bakuchiol and ginseng were touted as ‘the’ cosmetic ingredients of 2020 – but, in truth, these ingredients have been in circulation for upwards of 5,000 years. So, what really are the ‘new’ breed of cosmetic ingredients? And why are beauty developers being hindered? Cosmetics Business finds out

The development of beauty products has far surpassed other fields, such as food or even pharma, in terms of capabilities and sophistication.

The luxury commodity that was first developed as an early ritual in human culture more than 7,000 years ago has become a pillar of modern society and with it has come a price tag to match.

By 2025, the industry is predicted to be worth more than US$758bn, according to Statista. Estée Lauder once said “never underestimate a woman’s desire for beauty”, and her premonition has stretched beyond the realms of what even she, a visionary of her time, could have predicted.

It’s hard to imagine Lauder remaining cool, calm and collected if she’d known her cosmetics empire . . .

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