Benefit teams up with TikTok influencer Alix Earle

By Julia Wray | Published: 14-Aug-2023

The Benefit x Alix Earle kit will be gifted to shoppers spending $60 or more on Benefit products in Ulta stores

Benefit Cosmetics has unveiled a collab kit with TikTok star Alix Earle. 

The LVMH-owned brand’s Benefit x Alix Earle bundle features a limited-edition fluffy terry cloth make-up bag in hot pink, sporting the phrase ‘Alix made me buy it’ plus the Benefit logo in white. 

Also included is pair of oversized pink hair clips. 

Shoppers at Ulta can get their hands on one of the free kits when they spend US$60 or more on Benefit products at the US chain. 

22-year-old Earle has amassed 5.7 million followers on TikTok. 

She is best-known for her ‘get ready with me’ #GRWM beauty videos on the platform, which originally showed the then-student preparing for classes at the University of Miami and now feature higher profile events as Earle’s influencer career takes off. 

In a TikTok video announcing the partnership, Earle said: “I cannot believe I’m saying this when I tell you guys I used to save up all my money to go to Ulta and get this Hoola bronzer and now I have a collaboration with them [Benefit and Ulta].”

The video shows Earle applying five Benefit product picks, including Hoola Matte Bronzer; Cookie Highlighter; 24-Hour Brow Setter; Precisely, My Brow Pencil; and Roller Lash Mascara. 

Demonstrating the hair clips, she added: “These are so cute. 

“And I like that they’re huge so they keep my hair back. 

“The other ones kind of fall forward sometimes.”

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