Behind Dr.Jart+’s UK relaunch and social media success

By Becky Bargh 10-Mar-2022

On the back of its latest campaign that combines skin care and psychology with tarot card reading, Dr.Jart+’s Marketing Director at Estée Lauder opens up about the brand’s immersive experiences and why beauty’s fast-paced nature is proving a hit

Dr.Jart+'s Cicapair range

Estée Lauder Companies was quick to tap into the K-beauty movement – and Dr.Jart+ was the brand to fill the void.

Sign up for your free email newsletter

Four years after Lauder took out a minority investment in the Seoul-based beauty business in 2015, the skin care pioneer became the first-ever ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies