The #BeautyUnited initiative has been joined by A-list beauty founders including Gwyneth Paltrow, Victoria Beckham, Kylie Jenner and Drew Barrymore to raise money for the Frontline Responders Fund
Beauty and wellness leaders have united in a movement to fundraise for health workers in the US grappling to stop the spread of coronavirus.
Celebrity founders including Gwyneth Paltrow, Victoria Beckham and Kylie Jenner have pledged their allegiance to the #BeautyUnited group to provide “essential supplies” and “resources” for doctors and nurses.
Meanwhile, executive leaders for Unilever, Clinique and Beautycon have also joined the effort.
Speaking on NBC News, Drew Barrymore, the founder of Flower Beauty, who is also taking part in the solidarity project, said: “This is a moment in time where everyone is putting their separate companies [aside] and going into alignment.
“I see every beauty company coming together. I see a sea of change where network lines and company lines are fading away and this common goal is bringing everyone together.”
The Frontline Responders Fund donation page is aiming to raise US$10m to get masks, gowns, gloves and other supplies to medical professionals.
Today, the page has registered more than $6.7m in funds.
Already a number of global beauty goliaths have thrown their weight behind medical and key workers during the coronavirus crisis.