The eyes and lips are focal points when it comes to applying make-up, and new formulas, packs and standout design for mascaras, lip glosses and lipsticks are providing innovation. Sonia Sharma finds out more
Emphasising the identity of a brand through product packaging is a powerful tool when engaging with customers, as they associate specific values and attitudes with specific companies.
One brand that is synonymous with risqué product titles and standout packaging is NARS. Earlier this year, the brand released its NARS Climax Mascara with the tagline ‘hardcore volume, softcore feel’....
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business