Emphasising the identity of a brand through product packaging is a powerful tool when engaging with customers, as they associate specific values and attitudes with specific companies.
One brand that is synonymous with risqué product titles and standout packaging is NARS. Earlier this year, the brand released its NARS Climax Mascara with the tagline ‘hardcore volume, softcore feel’.
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Featured companies
Vetroplas Packaging
Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless...
Eurovetrocap
Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets.
- Companies:
- NARS Cosmetics
- Too Faced
- Benefit Cosmetics
