Australia’s bushfires: Consumers call out sincerity of beauty brands

Beauty heavyweights including Estée Lauder, L’Oréal Australia and L’Occitane have donated cash sums to help the relief, but are some brands using the crisis as an opportunity to boost their reputation and revenues?

As the Australian bushfires continue to blaze, beauty brands from around the world have rallied to fund charities and organisations working to tackle the devastation caused across large swathes of the country and support those affected.

Beauty heavyweights including Estée Lauder and L’Oréal Australia pledged AUS$200,000 and $100,000, respectively, while L’Occitane offered €200,000.

Smaller brands have also . . .

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