Anisa International's Covid-19 business update

Published: 30-Apr-2020

Anisa International, the global leader in responsibly made, ethically produced cosmetic brushes shares an update on the impact of Covid-19 on their two Chinese facilities and how they are coming together globally to overcome these challenges and prepare for the future.

“We are experiencing a moment in time that has become an unprecedented challenge across the world. As a global company we are seeing a much wider impact on the lives of those around us as well as the global economy from both a supply and demand perspective in the beauty industry,” says founder and CEO, Anisa Telwar Kaicker.

“Our Chinese facilities have been experiencing the impact of this pandemic since January and we have been fortunate to be able to manage through these obstacles while retaining our full workforce.”

With two new state-of-the-art manufacturing facilities in Jinghai and Tianjin, China, Anisa International’s top priority was the health and safety of their 500 plus employees.

They immediately implemented the most rigorous health and safety protocols to ensure their employees well-being while maintaining the same high standards for their operations.

During the four-week closure of their Chinese facilities, Anisa International was able to retain their full work force while also maintaining full pay to the workers who were unable to return to work.

Anisa International is taking their global team’s lead and learnings for their team in the US. Anisa International will be opening our Atlanta headquarters Monday, 4 May.

Together, in this “new normal” they will be able to bring their customers what they need faster and more efficiently and are hopeful about this next step in moving forward.

“Now more than ever we are working together with the same goals; stay safe, stay healthy and stay steady,” says Kaicker. “We are more globally connected than ever and are doing the best we can to overcome these challenging times together.”

Having full control over manufacturing enables Anisa International to be extraordinarily transparent, reliable and responsive. They are thankful to announce that their facilities are both back up to 100% production capacity while still taking all precautions.

They were able to use their facilities to procure 5,000 medical grade masks to donate to Piedmont Atlanta Hospital and Emory University Hospital in Atlanta, Georgia. This donation will support the protection that health care workers need to continue to fight this virus and take care of their community.

“Giving back is at the core of Anisa International because I believe we're only as great as the impact we have on those around us,” says Kaicker.

“We want to do everything we can to support the world’s most urgent needs during this pandemic and will continue to support our community however we can.”



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