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  2. Whole body deodorants boost P&G’s beauty segment in fiscal Q2 2025 The FMCG giant’s overall sales growth was influenced by Greater China’s momentum towards recovery
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    K-beauty vs J-beauty: do Western markets want both? K-beauty dominates shelves and TikTok feeds, while J-beauty has been building up decades of trust in the background. With both vying for attention, can the two coexist without...
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    Why whole-body deodorants are elevating the category to fresh heights Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – driving formula and packaging innovations along the...
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