Alpha-H renews Liquid Gold line

Australian cosmeceutical skin care brand Alpha-H is looking to build on the success of its best-selling Liquid Gold skin treatment with a new Liquid Gold Rejuvenating Cream.

Australian cosmeceutical skin care brand Alpha-H is looking to build on the success of its best-selling Liquid Gold skin treatment with a new Liquid Gold Rejuvenating Cream. First launched in 2000, Liquid Gold was created as a skin resurfacing treatment with a low pH delivery system to diminish wrinkles, pigmentation and sun damage.

March 2013 will see the launch of the new Rejuvenating Cream, a wrinkle and pigmentation repair cream that combines vitamin C with lipo-peptide Matrixyl-6 and stem cell technology to help regenerate collagen in the skin.

Regular use is said to help smooth fine lines, minimise enlarged pores and soften imperfections to restore a radiant glow, according to the brand.

Liquid Gold Rejuvenating Cream will be priced at £49, available at selected online retailers including Lookfantastic.com and Beautybay.com, as well as spas and home shopping channel QVC (UK).

Michelle Doherty, brand director, told CosmeticNews that Alpha-H recently moved into the US by launching on shopping network Shop NBC. It is also sold on QVC in Italy, TVSN in Australia and HSE24 in Germany.

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