48% of consumers struggle to make sustainable purchase decisions

By Austyn King 27-Sep-2019

Amid a surge of ethical beauty launches, convenience, lack of awareness and availability are the biggest hurdles to overcome, according to the latest report from Genomatica

As the fate of our planet continues to be at the centre of current social and political debate, it's more important to consumers than ever to do their part, with 54% recently saying they believe in making ethical purchase decisions.

Sign up for your free email newsletter

However, despite a surge in eco-friendly product launches, many are finding it difficult to do so...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business