48% of consumers struggle to make sustainable purchase decisions

By Austyn King | 27-Sep-2019

Amid a surge of ethical beauty launches, convenience, lack of awareness and availability are the biggest hurdles to overcome, according to the latest report from Genomatica

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As the fate of our planet continues to be at the centre of current social and political debate, it's more important to consumers than ever to do their part, with 54% recently saying they believe in making ethical purchase decisions.

However, despite a surge in eco-friendly product launches, many are finding it difficult to do so

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