The ‘six Rs’ aim to help brands make responsible choices at each stage of the display lifecycle to reduce the negative impact of retail marketing on the environment
International retail installation specialist, 100% Group, has launched new services to help brands take a sustainable, circular approach to their retail displays. The ‘six Rs’ aim to support brands in reducing over-consumption of resources and waste in a bid to tackle their negative impact on the environment and respond to the climate emergency.
Each ‘R’ represents a service or support function to help brands take a more sustainable approach to their retail displays at every stage of the lifecycle:
Committed to implementing widespread sustainable change across the retail industry, 100% Group is also working with industry association, POPAI, to develop a Sustainability Standard and guidance for best practice.
Will Williams, Strategy and Sustainability Director at 100% Group and member of POPAI’s Sustainability Council, commented, “As a business, we’re passionate about reducing the impact of retail marketing campaigns on the environment and the planet as whole. We all need to do our bit to respond to the climate emergency and protect and preserve the planet for future generations. With 269,000 tonnes of plastic floating in the world’s oceans, we need to take urgent action to reduce consumption of materials and waste.
“While it’s positive to see so many brands championing sustainability, it’s important that they’re not just paying lip service to it but backing up their words with real action. Each of our six Rs represent a vital point where brands can take small action to make a big difference, reducing their waste and carbon footprint through more sustainable treatment of their retail displays.”
100% Group has completed projects for brands including Adidas, Amazon, Beats by Dre, North Face and Sonos. Learn more about their work here.