New niche brand for France

Published: 11-Jul-2014
Fragrance

New niche perfume brand founded by two former Annick Goutal executives debuts in France

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France has a new niche perfume brand: Parfums de la Bastide. Founded in February by two former Annick Goutal executives – ex-Managing Director William Bouheret and ex-Head of France/Benelux/Global, Anne-Cécile Vidal – the firm will focus on the concept of Provence as the real home of French perfumery.

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