France has a new niche perfume brand: Parfums de la Bastide. Founded in February by two former Annick Goutal executives – ex-Managing Director William Bouheret and ex-Head of France/Benelux/Global, Anne-Cécile Vidal – the firm will focus on the concept of Provence as the real home of French perfumery.
New niche brand for France
New niche perfume brand founded by two former Annick Goutal executives debuts in France
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