New niche brand for France

Published: 11-Jul-2014
Fragrance

New niche perfume brand founded by two former Annick Goutal executives debuts in France

You need to be a subscriber to read this article.
Click here to find out more.
New niche brand for France

France has a new niche perfume brand: Parfums de la Bastide. Founded in February by two former Annick Goutal executives – ex-Managing Director William Bouheret and ex-Head of France/Benelux/Global, Anne-Cécile Vidal – the firm will focus on the concept of Provence as the real home of French perfumery.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP

E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP

Read more
The parent company of e.l.f. Cosmetics, e.l.f. Skin and e.l.f. Hair is expanding its beauty empire with e.l.f. POP – an own-brand fragrance and body care line inspired by holiday destinations – following the success of its perfume collaboration with H&M

Trending Articles

  1. Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty The ‘Greedy’ singer has partnered with Scent Beauty, an e-commerce platform for bespoke fragrances, to develop her second-skin scent, Tate 01. The aim is to create a ‘fragrance brand designed to leave a lasting cultural mark’
  2. The 10 most popular fragrances of 2021 in Britain so far British high street chain The Fragrance Shop has revealed which blockbuster scents for men and women are best-sellers
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 6 late summer beauty launches for August Cosmetics Business selects its final skin care and make-up choices for the month, including a look at Balmain's first-ever beauty launch
  4. Perfumer Francis Kurkdjian restores 13 iconic Dior fragrances for Dioriginals collection French luxury fashion house Dior and its Perfume Creation Director Francis Kurkdjian have been inspired by nearly 80 years of fragrance archives to restore iconic Dior scents, such Diorama, Diorissimo and Dioressence
  5. Giorgio Armani taps Jonathan Bailey to front first men’s fragrance launch in 20 years British actor Jonathan Bailey, best known for his roles in Wicked and Bridgerton, joins Giorgio Armani as Global Fragrance Ambassador, fronting the brand’s new men’s scent, I Will

Upcoming event

Brand Licensing Europe 2026

6 - 8 October 2026 | London See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP

E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP

The parent company of e.l.f. Cosmetics, e.l.f. Skin and e.l.f. Hair is expanding its beauty empire with e.l.f. POP – an own-brand fragrance and body care line inspired by holiday destinations – following the success of its perfume collaboration with H&M
Ingredients
Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty

Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty

The ‘Greedy’ singer has partnered with Scent Beauty, an e-commerce platform for bespoke fragrances, to develop her second-skin scent, Tate 01. The aim is to create a ‘fragrance brand designed to leave a lasting cultural mark’
Fragrance
Vyrao acquired by Tresalis, names founder Yasmin Sewell Chief Brand Officer

Vyrao acquired by Tresalis, names founder Yasmin Sewell Chief Brand Officer

Wellbeing fragrance brand Vyrao’s acquisition by newly established health and beauty platform Tresalis will see founder Yasmin Sewell step into a new role as Chief Brand Officer
Recruitment
Kao taps Estée Lauder Companies executive as Molton Brown marketing chief

Kao taps Estée Lauder Companies executive as Molton Brown marketing chief

Laura Hogan will oversee the British heritage fragrance and body care brand’s brand vision and integrated marketing strategy across international markets
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Molton Brown launches Scent Pavilion retail concept in UK

Molton Brown launches Scent Pavilion retail concept in UK

The new immersive fragrance experience looks to create a ‘distinctive and emotionally engaging consumer experience’ as the British beauty brand moves beyond traditional retail
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Exclusive: Jo Malone London launches at Space NK to drive UK growth

Exclusive: Jo Malone London launches at Space NK to drive UK growth

Jo Malone London, the Estée Lauder Companies-owned fragrance brand, said the limited range launch in Space NK stores and on the UK beauty retailer’s website complements its existing retail footprint and creates a platform for long-term growth
Fragrance
Interparfums scores Puma global fragrance license

Interparfums scores Puma global fragrance license

Previously, L’Oréal and Procter & Gamble have produced fragrances under the Puma brand name
Subscribe now