New skin care brand Perfect V has launched its first collection at Harvey Nichols.
Created by beauty entrepreneur Avonda Urben, the multi-tasking skin care range has been designed to rejuvenate and enhance the skin around the bikini area.
The 8-sku collection includes: VV Cream, Wash, Exfoliator, Beauty Sheets, VV Cream Intensive, VV Serum, VV Beauty Mist and Shades of V Luminizer.
All of the products have been made using Scandinavian sourced ingredients including arctic cloudberry, rose hips and sea buckthorn.
Commenting on the launch, Urben said: “This collection is totally different than what is out there today.
“We developed the line as a lifestyle brand, taking care of an pampering the V, not simply addressing problems and offering a specific solution.
“We provide a different experience for women that is a skin care regimen, much like other brand offer for the face.”
The products have been dermatologically tested and are fragrance, SLS and paraben free.