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  1. H&M Beauty to open first Swedish flagship stores Both stores will carry the fashion retailer’s full line of make-up, skin care and body care, with MAC Cosmetics and e.l.f. beauty joining the product roster
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    Inside Rimmel London’s ‘largest’ rebrand in 190-year history The Coty-owned brand is updating its logo, tagline and marketing campaigns to winover Gen Z and millennials
  3. Croda Beauty Unveils Key Trends Shaping the Future of Beauty in 2025 Explore Croda Beauty's latest insights into 2025's top beauty trends, focusing on empowerment, authenticity, minimalism and sustainability
  4. Maybelline reworks ‘Maybe it’s Maybelline’ jingle for Gen Z The make-up brand is bringing back its signature 1990s sound with a modern twist
  5. Beauty Industry Group appoints former Vegamour exec CEO Robert Schaeffler is now the head of the L Catterton-backed hair extension and hair care company, succeeding Derrick Porter

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