Pure Beauty

MyShowcase inks deals with Percy & Reed and Pure Elixir

Published: 5-Jan-2016

The online beauty discovery channel is focused on long term relationships

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Online beauty discovery company MyShowcase has embarked on new retail partnerships with Percy & Reed and Pure Elixir, with the intention of fostering long term, mutually beneficial relationships.

The retail contracts were secured in the last quarter of 2015 with a view to start trading in MyShowcase’s first mid-season edit from January 2016 onwards. Percy & Reed is an established hair care brand with a supporting network of salons, while Pure Elixir is a skin care supplement brand that launched in September 2015.

Providing insight into the new contracts, Nancy Cruickshank, Co-Founder of MyShowcase, told Cosmetics Business: “We always agree a minimum 12-month term, but we're interested in growing genuinely mutually beneficial partnerships for the long term.

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