MTV and The Body Shop say Yes, Yes, Yes to fighting AIDS
For the third year running MTV Networks International and The Body Shop have announced they are working together to raise funds for MTV’s Staying Alive Foundation with the launch of their “Yes, Yes, Yes – To Safe Sex” campaign.
For the third year running MTV Networks International and The Body Shop have announced they are working together to raise funds for MTV’s Staying Alive Foundation with the launch of their “Yes, Yes, Yes – To Safe Sex” campaign.
The initiative will help raise funds through the sale of The Body Shop’s new limited edition Tantalising Lip Butter products, all proceeds from which will go to the foundation which helps to fund HIV and AIDS education campaigns at grassroots level.
The partnership with The Body Shop continues to represent the foundation’s largest collaboration initiative, raising more than $2m to date.
Tantalising Lip Butter will be sold in over 50 countries and in more than 2,000 Body Shop stores worldwide.