Consumer spending this Mother’s Day is expected to reach £80m for the first time ever.
British shoppers planning on treating [to treat] their mum this weekend are set to push spending to a record high.
In recent years, consumers splashing out over this time of year has grown 18% since 2014.
According to figures from Halifax, £69.6m was spent in 2014 and £71.9m in 2015, before reaching £75.6m in 2016 - representing an average annual growth of 4.2%.
Total spending on Mothering Sunday alone reached £19m last year and 2017 is expected to far exceed that figure.
Director of Cards, Jon Roberts at Halifax, said: “In financial terms, Mother’s Day is a growing feature of the calendar.
“Not only are we spending more in the days leading up to Mothering Sunday, but we’re spoiling mums on the day itself too, making sure they know they’re loved and appreciated.”