The beauty businesses of some of the world’s biggest names in fashion are outperforming their apparel brethren in terms of brand value, while a heating world is pushing demand for deodorants and body care in the mass market.
These are just some of the broader trends impacting Brand Finance’s list of the top 50 most valuable cosmetics brands in 2025.
The world’s leading independent brand valuation and strategy consultancy, Brand Finance compiles an annual list of the 500 most valuable brands in the world, before analysing these industryby-industry.
Cosmetics Business can now exclusively reveal who made it into the top 50 most valuable cosmetics brands for 2025.
About Brand Finance
Brand Finance is the world’s leading independent brand valuation and strategy consultancy.
It is a specialist consultancy dedicated to the better understanding of marketing finances, founded in 1996 with the aim of ‘bridging the gap between marketing and finance’.
Brand Finance offers a highly professional approach to marketing accountability and brand evaluation.
For almost 30 years, Brand Finance has helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments.
The company has helped finance people to evaluate marketing programmes and marketing people to present their case in the boardroom.
To find out more, visit brandirectory.com/rankings/cosmetics. Alternatively, contact enquiries@brandfinance.com.
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