Melted iceberg serum? How water became a luxury commodity in beauty

By Sarah Parsons | Published: 31-Mar-2020

A wave of new launches indicates that tap water is no longer enough in beauty NPD

You need to be a subscriber to read this article.
Click here to find out more.

Consumers are used to choosing between "still, sparkling or tap", but what about Canadian iceberg, Light Water or shungite distilled?

Regular water is no longer enough for

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like