In response to growing market demand, MeadWestvaco Calmar has announced plans to begin European production of its bi-injected Soft Touch triggers.
Beginning in the first quarter of 2008, Calmar's Hemer manufacturing facility, located in Germany, will start offering this new Soft Touch design for the industry leading TS800 trigger sprayer.
The design and subsequent industrialisation were brought about by the European market's high demand for innovative and visual packaging. Bi-injected triggers provide two-colour combinations delivering a strong visual impact. The Soft Touch effect, brought about by the use of a rubber-like material, increases consumer comfort and is thought to drive more frequent usage.
"We are excited to offer a new Soft Touch bi-injected trigger for the European market. There is a strong, global demand for high impact packaging features and Calmar is constantly investing in our product lines to add value to our customers' brands," commented Heiko Kresse, marketing manager, Calmar. "MeadWestvaco Calmar is now able to supply bi-injected triggers for the TS800 from local facilities in the North American and European markets."