Mariah Carey signs fragrance deal

Published: 12-Dec-2006

Pop star Mariah Carey has signed a global licensing and marketing deal with Elizabeth Arden to create and promote a fragrance line under her name. The line is set to be launched in Spring 2007 and Carey is said to be involved in the whole process, from product development to marketing promotion. Carey joins the ranks of Britney Spears, who also has a fragrance line with the company.

Pop star Mariah Carey has signed a global licensing and marketing deal with Elizabeth Arden to create and promote a fragrance line under her name. The line is set to be launched in Spring 2007 and Carey is said to be involved in the whole process, from product development to marketing promotion. Carey joins the ranks of Britney Spears, who also has a fragrance line with the company.

See more

You may also like

Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

Read more
The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences

Trending Articles

  1. P.Louise Pinkmas event cancelled due to licensing issues The British beauty brand, founded by Paige Williams, confirmed that its highly-anticipated Christmas event due to take place in Manchester, UK, next month will not go ahead
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Onion is the new hair and scalp health hero growing on TikTok The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026
  3. Longevity dubbed ‘turd of anti-ageing rolled in glitter’ by beauty journalist Nadine Baggott UK beauty journalist Baggott’s comments come amid a boom in longevity science and products, with players such as L’Oréal, Estée Lauder Companies and OneSkin all tapping into the space
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bodycare saved by former The Body Shop CEO Charles Denton Denton most recently led the acquisition and turnaround of The Body Shop, and plans to reopen 30 to 50 Bodycare stores in the first half of 2026
  5. Sephora UK confirms launch date of Hailey Bieber’s Rhode in-store and online The model’s beauty brand will be available to buy in Sephora UK stores and online sooner than you think, following its successful debut with the retailer in the US and Canada

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

How beauty veteran Shane Wolf is boldly taking Aveda into its next big chapter

The Estée Lauder Companies-owned hair care brand is doubling down its focus on the salon industry, with Wolf leading the business towards improved sustainability goals and recognition to ‘pioneer the next chapter of responsible beauty’
Manufacturing

Shiseido reportedly eyes India manufacturing location as beauty demand grows

Japanese beauty giant Shiseido has been ramping up its presence in the country since 2021
Ingredients

Ulta Beauty hit with lawsuit over ‘clean’ beauty claims

A class action lawsuit filed in the US alleges that products that are part of Ulta's Conscious Beauty initiative contain ingredients that are on the US beauty retailer’s Made Without List
Sustainability

L’Oréal Groupe reinforces sustainability commitments with NEXTLOOPP Americas

The partnership stems from three years of collaboration across the UK and Europe, with the Lancôme and CeraVe owner the first major brand to join the consortium
Packaging

Cosmoprof Asia 2025 celebrates beauty innovation: Finalists and jury revealed for the awards

The spotlight is on innovation and creativity as Cosmopack Asia and Cosmoprof Asia announce the finalists of the prestigious Cosmopack Asia & Cosmoprof Asia Awards, curated by BEAUTYSTREAMS
Ingredients

Lady Purple: Award winning upcycled microalgae

Lady Purple was awarded Gold during the latest Pure Beauty Awards 2025 as the Best New Ingredient. This article dives deep into what makes it so innovative
Subscribe now