Beauty brand Mapo has reported a positive response to its connected beauty mask, which offers professional skin analysis at home.
Mapo meets funding target for digital beauty mask
The silicon mask measures the temperature and moisture levels of the skin
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist Georgina Tanner
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