Korsnäs has supplied the paperboard for promotional packs of Nivea skin care products.
The Beiersdorf-owned brand is looking to take advantage of market trends by launching gift packs, which are thought to be particularly effective in boosting the sale of men’s products.
The packaging was put together by Emballage-Kontakt, which evaluated various materials before choosing Frövi white. “Printing and folding results are primarily what we look at,” said Claes Magnusson of Emballage-Kontakt. “Frövi White surprised us, and we are very pleased with the results. We could choose one board grade for everything and still be cost efficient.”