Alexandra 'Binky' Felstead, television personality of the hit series Made in Chelsea, has been named as the new face of at-home teeth whitening brand, Luster Pro Light.
The product is the UK's first complete DIY teeth whitening system that uses blue light technology to whiten teeth when used with the kit's paint-on gel. Felstead will appear in a television advertisement on the Sky Lifestyle Channel over the next two months.
Felstead said: “I am a low-maintenance girl at heart, but now I regard my Luster Pro Light as part of my beauty routine. Luster Pro Light gives me a lovely natural white, bright smile so I never have to worry. It takes just a few minutes to give me complete confidence in my smile, particularly when I want to feel good in front of the cameras.”
To use the kit, the consumers is advised to brush with the whitening solution, then apply the whitening activating gel on top. The device should then be held to teeth for two minutes; an in-built timer will end the session after the right amount of time. The process is recommended to be repeated ten times for complete treatment.
The kit costs £49.99 and retails at Boots.