MAC fans can now buy beauty products through Snapchat

By Becky Bargh | Published: 24-May-2021
Colour Cosmetics Retail Marketing

Social media platform’s augmented reality gives Snapchatters new way to buy beauty

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MAC fans can now virtually try on and purchase their favourite beauty products through the social media platform Snapchat.

This is the first make-up brand in Estée Lauder Companies’ (ELC) portfolio to

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  • Companies:
  • Estée Lauder Companies
  • Snap Inc
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